Redefining Digital Eye Care with Scalable Shopify Plus E-Commerce

Client:Gunnar
Industry:Blue-Light Eyewear
Platform:Shopify Plus
Location:United States
Impressions
13.6M
in past 1 month
Active Users
50K
in past 1 month
Ads Revenue
6X
in past 1 month

UI/UX Updates

Swipe left or right to compare before and after

After redesign
Before redesign
Before
After
50%

The Challenge

Gunnar faced four key challenges:

  • Competitive DTC Landscape — Growing amid other blue-light and gaming eyewear brands.
  • Limited Organic Visibility — Despite strong product demand, sales leaned heavily on ads, not organic traffic.
  • Platform Optimization Constraints — Needing infrastructure improvements on Shopify Plus to scale effectively.
  • SEO & Speed Bottlenecks — Weak site speed and technical setup limited ranking potential and user engagement.

Our Approach

Digital Perfection deployed a multi-pronged strategy that aligned tech, strategy, and content:

  • Shopify Plus Optimization

    Refined site speed, improved mobile experience, and enhanced visual hierarchy for better user retention.

  • Technical SEO Overhaul

    Applied structured data, canonical fixes, and optimized metadata to capture high-intent search traffic.

  • Content & Keyword Strategy

    Developed product-focused blogs, FAQs, and educational content targeting queries like “blue light gaming glasses”.

  • Conversion and UX Enhancements

    Streamlined navigation, added trust signals, and refined product pages to reduce friction and boost conversions

  • Organic Growth Strategy

    Rolled out SEO-optimized email flows and blog content to steadily grow organic traffic and engagement.

  • Shopify Plus Optimization

    Refined site speed, improved mobile experience, and enhanced visual hierarchy for better user retention.

  • Technical SEO Overhaul

    Applied structured data, canonical fixes, and optimized metadata to capture high-intent search traffic.

  • Content & Keyword Strategy

    Developed product-focused blogs, FAQs, and educational content targeting queries like “blue light gaming glasses”.

  • Conversion and UX Enhancements

    Streamlined navigation, added trust signals, and refined product pages to reduce friction and boost conversions

  • Organic Growth Strategy

    Rolled out SEO-optimized email flows and blog content to steadily grow organic traffic and engagement.

Refined site speed, improved mobile experience, and enhanced visual hierarchy for better user retention.

Applied structured data, canonical fixes, and optimized metadata to capture high-intent search traffic.

Developed product-focused blogs, FAQs, and educational content targeting queries like “blue light gaming glasses”.

Streamlined navigation, added trust signals, and refined product pages to reduce friction and boost conversions

Rolled out SEO-optimized email flows and blog content to steadily grow organic traffic and engagement.

The Results

Organic Traffic
Organic Keywords
Google Ads
Email Marketing
Retargeting

Organic Traffic

Organic Keywords

Google Ads

Email Marketing

Retargeting

Let’s Build Something That Works

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