Scaling a Vegan Beauty Brand with Organic Growth & Shopify Plus

Client:Formless Beauty
Industry:Beauty & Cosmetics
Platform:Shopify Plus
Location:United States
Impressions
1.23M
in past 1 month
Active Users
39.9K
in past 1 month
1st Page Keywords
350%
in past 1 month

UI/UX Updates

Swipe left or right to compare before and after

After redesign
Before redesign
Before
After
50%

The Challenge

Formless Beauty faced key challenges typical for emerging celebrity brands:

  • Visibility limited by Shopify’s default SEO setup
  • Lack of organic traffic despite strong brand potential
  • No automation in content optimization or campaign tracking
  • Slow site speed and high cart abandonment
  • Needed a foundation for global scalability

Our Approach

Digital Perfection crafted a multi-channel growth strategy built for long-term results:

  • Shopify Plus Optimization

    Redesigned for faster loading speeds, intuitive UX, and improved mobile experience.

  • Technical SEO Overhaul

    Structured data implementation, core web vitals tuning, canonicalization, and internal linking.

  • Content & Keyword Strategy

    Created product-driven blog content targeting high-volume beauty queries (e.g., “clean lipstick USA”).

  • AI-Based Campaign Enhancements

    Leveraged AI for customer segmentation, email automation, and predictive product recommendations.

  • Social Retargeting & Email Flows

    Integrated Shopify email flows with abandoned cart recovery and review generation sequences.

  • Shopify Plus Optimization

    Redesigned for faster loading speeds, intuitive UX, and improved mobile experience.

  • Technical SEO Overhaul

    Structured data implementation, core web vitals tuning, canonicalization, and internal linking.

  • Content & Keyword Strategy

    Created product-driven blog content targeting high-volume beauty queries (e.g., “clean lipstick USA”).

  • AI-Based Campaign Enhancements

    Leveraged AI for customer segmentation, email automation, and predictive product recommendations.

  • Social Retargeting & Email Flows

    Integrated Shopify email flows with abandoned cart recovery and review generation sequences.

Redesigned for faster loading speeds, intuitive UX, and improved mobile experience.

Structured data implementation, core web vitals tuning, canonicalization, and internal linking.

Created product-driven blog content targeting high-volume beauty queries (e.g., “clean lipstick USA”).

Leveraged AI for customer segmentation, email automation, and predictive product recommendations.

Integrated Shopify email flows with abandoned cart recovery and review generation sequences.

The Results

Monthly Sales
Organic Visitors
Email Marketing
Retargeting
Organic Growth
Google Ads

Monthly Sales

Organic Visitors

Email Marketing

Retargeting

Organic Growth

Google Ads

Let’s Build Something That Works

Need help with Shopify, web development, or smart digital marketing? We’re ready when you are.

Get in Touch