AI Chatbot + SEO Strategy = 150+ Mortgage Leads and 95% Site Health

Client:Dream Home Mortgage
Industry:Finance & Mortgage
Platform:WordPress
Location:United States
Impressions
1.23M
in past 1 month
Active Users
2K
in past 1 month
Leads
150+
in past 1 month

UI/UX Updates

Swipe left or right to compare before and after

After redesign
Before redesign
Before
After
50%
After redesign
Before redesign
Before
After
50%
After redesign
Before redesign
Before
After
50%

The Challenge

  • Compete in a highly saturated online mortgage market
  • Build trust through authority-based content and user experience
  • Capture and nurture leads with educational funnels
  • Leverage local SEO to attract region-specific traffic
  • Maintain site health and technical SEO best practices

Our Approach

Digital Perfection implemented a full-scale digital framework that combined SEO, automation, and reputation strategy:

  • AI Chatbot Integration

    Handled lead qualification, FAQs, and appointment booking 24/7

  • AI Personalization

    Delivered user-specific content based on behavior and location

  • SEO Strategy

    Focused on local keywords, search intent, and on-page optimization

  • Email + Webinar Funnel

    Nurtured cold traffic with informative, value-driven content

  • Site Optimization

    Improved speed, UX, and passed all Core Web Vitals

  • Brand Trust Campaign

    Supported through reviews, podcasts, and community presence

  • AI Chatbot Integration

    Handled lead qualification, FAQs, and appointment booking 24/7

  • AI Personalization

    Delivered user-specific content based on behavior and location

  • SEO Strategy

    Focused on local keywords, search intent, and on-page optimization

  • Email + Webinar Funnel

    Nurtured cold traffic with informative, value-driven content

  • Site Optimization

    Improved speed, UX, and passed all Core Web Vitals

  • Brand Trust Campaign

    Supported through reviews, podcasts, and community presence

Handled lead qualification, FAQs, and appointment booking 24/7

Delivered user-specific content based on behavior and location

Focused on local keywords, search intent, and on-page optimization

Nurtured cold traffic with informative, value-driven content

Improved speed, UX, and passed all Core Web Vitals

Supported through reviews, podcasts, and community presence

The Results

Organic Traffic
Organic Keywords
Email Marketing
Competitors
Retargeting

Organic Traffic

Organic Keywords

Email Marketing

Competitors

Retargeting

Let’s Build Something That Works

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